Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He developed a new product and a unique marketing concept and launched Red Bull Energy Drink on April 1, 1987, in Austria. A brand new product category, energy drinks, was born. Red Bull is appreciated worldwide by top athletes, busy professionals, college students, and travelers on long journeys.

It was traditionally consumed from natural sources like tea, coffee, cacao beans, and cola nuts and appreciated for its stimulating effects on the human body. B-group vitamins: Vitamins are essential micronutrients that are required for maintaining normal body functions. Sugars: Red Bull Energy Drink is made with real sugars. Taurine: Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes.